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Unlock the potential

Glue enables people to give controlled physical access to family, guests and trusted providers of services and deliveries while they are away. It also allows businesses smart access to homes, workplaces and shared spaces to optimize delivery, enhance customer experience and increase sales. Last but not least, it helps us make the most of our time and resources to unlock the potential of our communities.


Diego is the co-founder and CEO of Glue. Previously, Diego was the first regional director at Facebook in Europe, the Middle East and Africa. He also worked at Tradedoubler where he was a founding employee and regional director. Diego currently serves on the Board of Directors at Just Eat. He is also Limited Partner and Advisor at Earlybird Venture Capital, White Star Capital and Wamda Capital. Diego holds postgraduate degrees from Harvard Business School, Stockholm University and IE Business School and received a bachelor’s in Economics from Tec de Monterrey. Diego is a passionate global citizen; he speaks several languages and has lived in Australia, France, Germany, Italy, Mexico, Spain, Sweden, the United Kingdom and the United States.


Carl Johan is a co-founder of Glue. Previously, Carl Johan was the co-founder of Tre Kronor Media, a leading award-winning media agency in Scandinavia. He also co-founded Ameibo, a film distribution company. Carl Johan was the first founding employee and regional director at Tradedoubler. He is also a seed investor and advisor of several technology start-ups. Carl Johan holds a master degree in mechanical engineering from KTH Royal Institute of Technology and marketing from Stockholm School of Economics.